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26 Oct, 2023

Why is a bike fit so important?


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27 May, 2023

The Key Factors to Consider when Buying an Electric Bike


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16 May, 2023

MIPS, WaveCel, WG11?? What does it mean and which helmet should I buy?


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Why is a bike fit so important?

Why is a bike fit so important?

A professional bike fit is the best investment you can make in your cycling. Whether you're a recreational rider or a pro, a professional bike fit can help you to prevent discomfort and injury, improve your performance, and increase your comfort on the bike. If you haven't had a bike fit before, consider investing in one and see the difference it can make in your cycling. Critically, investing in a professional bike fit before committing to a new bike purchase can save you a lot of money and time. Read More

Buying online - is it really just about the price?

Buying online - is it really just about the price?

Primo Cycles offers online customer service with fully assembled bikes by qualified mechanics, ensuring ready-to-ride condition upon delivery. Our expert advice is backed by a professional bike fitter with racing and industry-leading equipment, catering to all levels of cyclists. Trustworthy and passionate, we prioritise customer satisfaction. Read More

Wahoo Elemnt Review

Wahoo Elemnt Review

When you first pick up the ELEMNT you’ll notice it doesn’t quite have the sleek design of a Garmin (although I think its little brother the Wahoo Bolt is superior in looks to any Garmin), but what the ELEMNT lacks in looks it certainly makes up for in performance! Read More

THE PERFECT WINTER BIKE: CYCLOCROSS VS GRAVEL BIKE?

THE PERFECT WINTER BIKE: CYCLOCROSS VS GRAVEL BIKE?

With the winter weather here, many people are packing away their pride and joys and wheeling out their winter steeds that are equipped with mudguards ready to take on the worst that weather can throw at them. However, more and more riders are starting to venture off the beaten track and head off road, exploring the byways and bridle paths to get away from the increasingly busy roads or extending the race season by entering the local cyclocross league. Either way, many people are looking at investing in a off road capable road bikes because, in addition to being a lot of fun off road, they can double up as a great winter training bike by installing some mudgaurds and some slick tires. But there are two distinctively different options available: Gravel bikes and Cyclocross bikes. So how do they differ, and which is right for you? Read More